With search engine optimization (seo), the "name of the game" is RELEVANCE. Your site is positioned on search pages based on how relevant your website appears to be to the search terms. The defintion of "relevant" is based on a number of criteria setup by each search engine. This makes it difficult in deciding how to setup your meta-tags and key words since "relevant" is a relative term depending upon the search engine. A good "rule of thumb" is to setup your site according the the requirements of the most widely used search engine -- currently that is Google with a monstrous lead on the others. Next in line is Yahoo and then MSN.
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